All posts by admin
The Art of Tech, Content Marketing and “Brands as Algorithms”
Digital marketing has a huge impact on all aspects of marketing and what we know about a brand, what we think and what we buy. So what will it mean for brands in the future? Brands will validate the worth of every digital marketing channel with data and intelligent insights. They want to know what’s…
Are you ready for the future of web design?
You might not be thinking about how the future will affect web design, but it’s something worth considering. Here are five predictions for what your website might look like in the future! What makes a website good When it comes to designing a website, there are many features that make it good. The most important…
Sharepoint Vs Sitecore – Which CMS Is Better For Your Website?
SharePoint is a suite of applications for content management, document management, and collaboration. It provides a set of services, including document publishing, search indexes, libraries for storing files, and an approval workflow engine to ensure that the right information gets to the right people at the right time. The platform gives users business insights into…
We Are in The Future of Communications
Communication is changing rapidly in the age of AI. With its ability to produce compelling, personalized messaging, it’s gaining an advantage over other forms of communication. In just a few years, it has become clear that AI is going to play a major role in our future communications. Companies are now beginning to invest heavily…
Through the looking glass of data
I shared a poll to poke curiosity at the status of brand reputation and its perception among my peers across industries. Though the results of the poll presented a familiar outcome, with Google ranking first among platforms being first utilised to research a brand (53%), a deeper dive into the analytics of the data revealed…
The rise of programmatic communication methodology
Dynamic, inventive, and ever-evolving – the communications industry has always been on the move. From the early 1800s to the current times, the processes, structures, and technical bedrock of its very foundation have been continually changing. Just when the world thinks the industry has seen the biggest disruption ever, new technology evolves, and the seismic…
Trends in social interaction
Social media has continuously evolved and adapted to how users use it by presenting new methods and platforms to take advantage of its service. Apart from personal use, social media is a boon for businesses seeking identification, recognition and a broader reach. The integration of artificial intelligence (AI) aims to enhance the social media experience…
Industry snapshot 2020
What have been the biggest changes over the last year? The pandemic did not bring forth changes that were not already in company pipelines; it just ensured that they happen at a much faster pace than the industry was preparing itself to adopt. Every company across sectors all but had to embrace the transition towards…