Mohammed Ajawi

I am passionate about helping brands build meaningful connections with their audiences and I strive to use my knowledge and experience to make a positive impact. I have a proven track record of success in leading digital transformation initiatives, developing and managing high-performing teams, and establishing and maintaining strong relationships with key stakeholders. I am always looking for new ways to optimize activities for growth and deliver exceptional results. I am also the Director of Digital Experience @Ogilvy.

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What I Do

Agency

Since my digital journey started in 2007, I was a key player till I became the leader in identifying agency gaps and opportunities, restructuring and hiring talents, building relationships with the right suppliers, consulting and actioning new business submissions, launching new services, managing regional and global teams and offices.

Brands

Being in the digital industry and as a result of working for multiple agencies, I was lucky enough to work on the big players accounts like Emirates Airlines, General Motors, INFINITI, COTY, PUIG, LVMH, Swarovski, Carrefour, McDonald's, Burger King, Fererro, and others. Today, I help brands Identify marketing challenges, pitch business solutions, lead on marketing strategy development, supervise implementation, track performance and report, consult on optimisation and grow $$

Digital media

As digital marketers, the majority of us uses the same platforms. What makes the difference is the way you plan your campaign today to set the platform for your next campaign. From the messaging to the data and retargeting. Eye on details in every step from assessing brands communications performance and putting together a change strategy to optimising for better results.

Digital PR

Knowing that PR sits on two key pillars - A. Reputation Management. B. Crisis management, the majority of the PR agencies activities lives on print and TV while the audiences are on google being misguided by predicted news. Digital PR was the future in 1998, Digital PR is as important as the brand's website today. Building a fence around your house will always cause you less than fixing damage to your property. I help brands decide on a fair balance between traditional and digital activities through digital (technology and content) activities.

Social media

I help brands build their SM strategies, plan content, identify trends and activate engagement. It's no longer just a "content game", it's "data and platform understanding".

Website

My career is filled with a long list of examples on launching brands small, medium and large scale websites. Through the funnel, I work closely with the marketing teams to identify platform, build user journies, prepare the platform to identify personas, launch and manage, and promote through media strategy. I also lead on optimising platforms for better conversion and help achieve business KPIs.

Where I come from

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