Mohammed Ajawi

I’m passionate about helping brands build meaningful, lasting connections with their audiences—leveraging digital strategy, creative thinking, and data-driven execution to drive impact. With a proven track record in leading digital transformation initiatives, I’ve successfully built and managed high-performing teams, established strong stakeholder relationships, and continuously sought innovative ways to optimize for growth and deliver measurable results. Currently, I serve as Chief Client Officer at Viola Communications and have the honor of being a Cannes Lions juror in the Social and creator category, reflecting my commitment to pushing the boundaries of digital storytelling and platform innovation.

Contact

What I Do

Agency

Since beginning my digital journey in 2007, I’ve progressed from being a key contributor to a strategic leader, identifying agency gaps and opportunities, restructuring teams, recruiting top talent, building partnerships with the right suppliers, driving new business efforts, launching innovative services, and managing regional and global teams across multiple offices.

Brands

Throughout my career in the digital industry and thanks to my experience across multiple leading agencies, I’ve had the opportunity to work with some of the world’s most prominent brands, including Emirates Airlines, General Motors, INFINITI, COTY, PUIG, LVMH, Swarovski, Carrefour, McDonald’s, Burger King, Ferrero, and others. Today, I help brands identify marketing challenges, craft business solutions, lead strategic planning, oversee implementation, monitor performance, provide optimization consulting, and ultimately drive revenue growth.

Digital media

As digital marketers, we often operate on the same platforms, but what truly sets us apart is how we plan today to elevate tomorrow’s campaigns. From strategic messaging and data utilization to retargeting and performance optimization, success lies in the details. It’s about carefully assessing brand communications, developing a tailored change strategy, and continuously refining every touchpoint to drive stronger, more measurable results.

Digital PR

PR is built on two core pillars: reputation management and crisis management. Yet, many PR agencies remain focused on print and TV, while audiences have shifted to digital platforms often encountering outdated or misleading content. Digital PR was the future in 1998; today, it’s as critical as having a website. Proactive brand protection always costs less than repairing reputational damage. I help brands strike the right balance between traditional and digital efforts by leveraging technology and content to build a resilient, future-ready communications strategy.

Social media

I support brands in developing effective social media strategies, planning content, identifying emerging trends, and driving meaningful engagement. Today, success goes beyond just content, it's about understanding the data and the dynamics of each platform.

Website

Throughout my career, I’ve led the launch of numerous websites for brands of all sizes from startups to large-scale enterprises. I collaborate closely with marketing teams across the entire funnel: selecting the right platform, mapping user journeys, enabling persona identification, overseeing launch and management, and driving promotion through integrated media strategies. I also lead platform optimization initiatives to enhance conversion rates and ensure alignment with business KPIs.

Where I come from

Recent Posts

Recent Comments

    Archives

    Categories

    Meta